Wholesaler of Communication Products: Our Values Are Our Strength

A family and sustainable company

Always committed to the development of AHK, I have taken responsibility for the company since 2017 and continue the AHK adventure by preserving the founding values while leading a necessary digital transformation for the company and its clients. Promotional products convey emotions, and each brand must find the product that represents it. We are here to support them. Wholesaler of promotional products since 1994, we stand by our resellers, with tools tailored to help them develop their business model.
Paul Geler, CEO of AHK

The Adventure Began in 1994, from Pioneer to Market Leader in Communication Products

The company, in the broadest sense, grows because it communicates. This is a fundamental necessity for its development and survival.

Whether it is external communication focused on markets or internal communication aimed at fostering a social climate, communication within and outside the company takes many varied forms.

Among these forms of communication, promotional products hold a special place.

It is to this market that our company addresses itself with its specialty, custom-made products, which for twenty-five years have been our success.

2019 marked 25 years of this adventure spent developing AHK, growing it day by day, finding ideas, developing strategies, designing products, sourcing manufacturers, establishing partnerships with our resellers, organizing logistics, "tightening bolts" and "loosening screws," and most importantly, finding the right collaborators to share this amazing human adventure with.

Bernard Geler, founder of AHK in 1994

Proximity, collaboration, and expertise are essential factors ensuring the success of any project related to the creation of custom communication products.

For 25 years, AHK has been based on a 100% reseller business model. Prices, tools, and support from our advisors and designers are dedicated to professionals.

Here are our values, commitments, and mission:

• Human values - respect for our employees and suppliers with the AHK charter.
• An attitude: Performance - The fundamentals that guide our mindset and actions.
• Personal Values: The Employees - Participation, honesty, trust, competence, responsibility, sharing, consideration, fulfillment, working together.
• Professional Values: Service - Reception, availability, listening, courtesy, anticipation, responsiveness, efficiency, dedication, providing service.
• Relational Values: Respect, the foundation of the relationship between our employees, clients, and suppliers.
• Conquest Values: Satisfaction - Earning the trust of our clients is the result of the three previous values. It is our reason for acting towards the client to satisfy and retain them.

The team of sales advisors, each personalized promotional item is unique and requires special attention.

The role of our partners is at the heart of our development:

-> Employees:

The Team of Sales Advisors

Our sales team for promotional items has been creating custom projects with clients for nearly 30 years. Their unique expertise guarantees ambitious projects that respect your technical and budgetary constraints.

Customized Promotional Items: Our Design Studio

Our strength also lies in our desire to internalize design work. Our design studio creates beautiful and durable objects. They are your contacts for customized promotional items that meet your needs, from mock-up to final proof.

The Administrative and Logistics Team, Ensuring Custom Imports

The logistics team then acts as a relay and ensures a custom service, import, and delivery without any difficulty.

The relationship between our employees, clients, and suppliers is at the heart of our concern. The quality of our relationship with our other partners is undoubtedly another fundamental pillar of our company's success.

They are freight forwarders, logisticians, transporters, accountants, bankers, IT specialists, lawyers, insurers, etc. Together, we have built partnerships of trust and efficiency.

-> Our suppliers:

Our gratitude goes out to our partner-manufacturers in China, to the bonds we have formed, to those skilled hands that for 25 years have meticulously crafted these millions of items that have contributed to our and your success.

Being alongside our partners, developing their potential, and increasing their competitiveness is AHK's vision for the future.