Carbon Footprint Completed : Our Sustainable Approach for Resellers
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Responsible goodies, participate in sustainable development with AHK 1 order = 1 tree planted

Since 2020, AHK Productions has been advancing its eco-responsible business project, integrating strategies aimed at reducing its environmental impact.

In addition to implementing a CSR strategy and dedicated internal practices & processes, it is essential for us to engage our distributors in this initiative, as well as, by extension, the end user of our customizable promotional items, including personalized keychains and medals.

Discover the AHK PROD ECO-RESPONSIBLE range

Our eco-responsible promotional products program: 1 ORDER = 1 TREE PLANTED

Since the beginning of 2020, planting a tree for every order of promotional items placed by one of our distributors with AHK is the commitment we have made in partnership with the French social enterprise MYTREE (https://my-tree.com/en/). Here’s a summary of our participation projects:

2020: Reforestation project in Haute-Marne (Forest managed by ONF)
2021: Agroforestry project in Yvelines (Verified project by Groupe Y Nexia)
2021: Reforestation project in Seine-Maritime (Forest managed by ONF)
2022: Reforestation project in Vosges (Forest managed by ONF)

Eco-responsibility and Advertising Object

In 2020, our priority project was the reforestation of a spruce forest in Haute Marne that was degraded due to a pest attack from bark beetles.

The site was reforested with two species: European larch and Atlas cedar. This is a project involving over 3,000 trees planted. The reforestation projects we select are located in France and are monitored by independent organizations (ONF, SGS..), ensuring transparency and quality of the plantations we support.

By ordering AHK promotional goodies:

  1. You are fighting climate change by storing large amounts of CO2 in the biomass of trees.
  2. You are participating in the restoration of degraded forest ecosystems and the preservation of fragile biodiversity.
  3. You associate your company with an eco-responsible action, unite your teams, enhance your image, your reputation, and contribute to achieving some of your sustainable development goals.
  4. You involve your clients in this eco-responsible approach and offer them substantial added value for their Media Object project.

Throughout the year, we communicate with you about the progress of our planting projects through our various communication channels.

Focus on Green Marketing: Awareness for More Eco-Friendly Promotional Items

Local production, global warming; consumers today expect brands to take a position and take action for sustainable development. How can we rethink our business model in light of new societal and ecological challenges without sacrificing economic development?

According to a survey by the magazine Paperjam, 66% of consumers prioritize responsible companies. This is a direct result of contemporary social and environmental issues.

Companies, if they want to maintain their place in consumers' hearts, must therefore reconsider their production methods, but also, and above all, their communication by developing a corporate ethics that aligns with current challenges and new consumer buying behaviors. The set of practices that a company implements based on its image and values, the ethics of a company can be used as a marketing argument linking the product to consumer concerns.

According to the economic magazine Paperjam, 66% of consumers prioritize responsible companies.

Eco-responsibility and Advertising Object
SUSTAINABLE MARKETING - Sustainable marketing relies on the integration of three pillars derived from sustainable development strategies: the environment, society, and the economy. The essence of sustainable marketing strategies focuses on two types of actions: creating an ecological range of products, such as L’Oréal's Seed Phytonutrients range (100% eco-friendly, from components to packaging), or operations related to humanitarian or ecological causes, like the initiative by MyTree, which offers companies the chance to reduce their carbon footprint and preserve biodiversity by planting trees. Sustainable marketing therefore allows a brand to demonstrate to its customers that it shares their awareness and takes concrete action. In the context of the health crisis, we developed a custom range to address the need to rally around caregivers.

A WINNING BET FOR THE FUTURE - Conscious and moral, sustainable marketing is primarily a commitment in response to today’s and tomorrow’s issues. By consolidating a company's values, it also allows the company to anticipate future disruptions and market changes. An ethical stance has the advantage of creating a strong bond with consumers around unifying issues (environmental protection, social development, economic justice); each convinced customer will then become an ambassador for your brand, even promoting it. Allowing consumers to be agents of change in their purchasing behaviors strengthens brand image and solidifies customer loyalty while contributing to a better future. A winning bet.

Each convinced customer will then become an ambassador for your brand, even promoting it.

Eco-responsibility and Advertising Object
Example: the Eco-Responsible Lanyard
If there is one promotional item that is essential for any corporate event, it is indeed the lanyard. An entry passport, it unites around the brand. In the context of an eco-responsible event, the RPET* or cork lanyard is a trendy medium to showcase green values. To stay on theme, the cork lanyard will support your sustainable development efforts. Discover all our creative materials and customization solutions!

Lanyards made from recycled materials help limit greenhouse gas emissions and contribute to energy savings.

-> RPET lanyard starting from 150 pcs
*RPET stands for recycled PET: polyethylene terephthalate. Sourced from the food industry (water and soda bottles), these waste materials are now cleaned, crushed, and then reused in pellet form for the production of various items.

Eco-responsibility and Advertising Object