Communication Through Objects: The Arguments for Integrating Promotional Products into Your Communication

As vectors of visibility and awareness, customizable promotional items are essential for a good communication strategy.

Every internal or external event requires a strong ROI: motivating salespeople, conveying values, etc. For each type of event, you need to clearly define the objectives with your clientele. Marketing through objects helps achieve your clients' goals.

Here are 7 good reasons to integrate objects into your clients' communication strategy:

The marketing object, Gold Medal of Awareness

-> Retain end customers

Keeping in touch with your clients and rewarding their loyalty are important issues in the loyalty strategies devised by your clients. Offer to support this strategy at special events and provide customized promotional items: customer anniversaries, Christmas, New Year, etc.

The human dimension allows the media object to strengthen commercial relationships.

-> Convey your clients' values

A media in its own right, the personalized object allows you to convey a message and reflect your clients' values. For the promotion of sustainable development, suggest eco-friendly items like wooden keychains or cotton bags. Companies for which sports hold significant importance, with values like courage and perseverance, can choose sports items, ski straps, or bike saddle covers.

-> Internal events

86% of companies that organize sales challenges rewarded with personalized items report an increase in their revenue. However, all employees can be rewarded at different moments in the company's life: anniversary of joining the company, Christmas...

The personalized object is the only media perceived as a gift and awarded with a "thank you."

For seminars, offer high-tech accessories: smartphone holders, smartphone amplifiers, etc., or propose items related to the theme or location of your seminar: luggage tags, a sports bag if you plan sports activities, etc.

-> Reward through prestigious objects

The personalized prestigious object awarded during a ceremony represents an excellent vehicle for creating a positive image of the company: retirements for private companies, labor medals for local authorities, sports or military awards are prestigious events where the company's values can be inscribed.

AHK offers to personalize for your clients: custom patches, civil or military badges, custom medals.

Our team of salespeople assists resellers in defining client objectives: global strategy, financial and technical constraints, and item valuation. Our design studio develops the items, from graphic creation to production.

Promotional Item Market: Key Figures

An essential for developing awareness, the media object is a champion of statistics in terms of brand awareness and recall. A good quality promotional object will be used for a long time.

Two key figures from the promotional item market (according to the latest 2019 study by 2FPCO - French Federation of Communication Professionals through Objects):

• 77% of respondents keep the promotional gifts received
• 75% is the brand recall rate on corporate goodies

The Object Marketing: Creating an Experiential Communication:

95% of people keep the promotional object and 81% use it. Communication through objects allows brands to be durably placed by engaging consumers' senses. The media object enables the brand to be integrated into gestures and actions.

It allows entry into the users' intimacy: personalized bags, keychains; the promotional object thus remains with your clients and is used sometimes daily in a personal context. The over-solicitation of immaterial communications allows the media object to solicit other attentions from the consumer. Object marketing involves investment in the new challenges of digital.

Object Advertising and External Events: Improving ROI

Are your clients organizing events or investing in a booth at a trade show? Boost their brand image and ROI with a strong presence among prospects, clients, or suppliers.

At a trade show or a sports event, opt for a promotional item related to the target market, in sufficient quantity and of good quality. Well-suited to the end target of final clients, 89% of French people enjoy receiving a promotional item at a commercial or sports event. For sports events, think of: silicone bracelets, promotional tap-taps, lanyards, custom medals.

It allows extending the event experience by reaching out to clients.

Learn more:
Custom promotional items
Eco-friendly promotional items