Goodies: How to Succeed in Communication through Promotional Items and Get Customers to Buy into a Brand

The use of promotional items is an effective marketing tool. Goodies are a true communication lever to get your prospects on board with your brand image. So, how can you boost your visibility with your clients by creating an effective communication strategy using promotional items?

Using customized promotional items as a communication tool requires developing a strategic communication campaign. The promotional item then becomes an additional asset to complete your marketing mix. To succeed in your communication with promotional items, you must define your advertising goals, the nature of the event, and your target audience. Ask yourself the following questions:

• How can we gain visibility?
• How can we create or strengthen our brand image?
• How can we retain our clients?
• How can we launch our products?
• How can we thank a client with a business gift?
• How can we strengthen our ties with our employees and team?

Each need corresponds to a specific communication item. The more you define the targets to whom you will offer your goodies, the greater the communication returns will be. Your brand becomes part of your customers’ daily lives.

How to Succeed in My Communication with Goodies to Make Clients and Employees Buy into My Brand?

The quality of the marketing item, the quantity of distribution, and the price vary according to the nature of your communication campaigns:

• To reward your employees (bonuses for best sales or sales stimulation), prioritize small, low-cost products in large quantities.
• For customer loyalty, choose all types of products that you will define according to your target audience.
• For business gifts, prefer medium- to high-end products in small quantities (bottle gift sets, year-end gifts, etc.).
• For internal/external communication, highlight your brand on promotional items: mugs, pens, keychains, mouse pads, and other promotional products.
• For an event, opt for mass-distribution, highly personalized products.

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How to Select Customizable Goodies

Do you want to strengthen your relationships with your employees and team? Selecting products is not done randomly! To stand out from the competition, a tip: prioritize the “little extra” that will make all the difference. And choose quality products – all-inclusive price – synonymous with longevity!

• Before your purchase, make sure of the origin of the item (traceability, manufacturing, counterfeiting) to choose a quality item. This is crucial to avoid damaging your company’s image: environmental, ethical, and ecological benefits presented by the promotional item, product origin (designer in France or Europe), and management of resources used. To achieve this, prefer useful promotional gifts over discount-priced gadgets.
• Compare the unit price of promotional items with their expected lifespan and impact to determine whether your purchase is meaningful. Buying the cheapest can harm product quality. Items from the “discount” category are rarely of good quality.
• For customizable goodies that will reflect your brand’s image, you can choose between several types of promotional item professionals. Your promotional products are manufactured according to industrial and artisanal methods in the countries of origin. Importers-suppliers handle the design, sourcing, and storage of goodies, which are then sent to communication agencies. These communication items are personalized by professionals who are skilled at custom branding. Advertisers will then integrate them into the company’s communication strategy.

To personalize your promotional item, order it from a promotional item importer who has different marking techniques:

• Pad printing (tampon printing process),
• Screen printing,
• Direct digital printing (personalization and four-color process),
• Screen transfer,
• Digital transfer,
• Doming (more aesthetic than a sticker),
• Embroidery,
• Sublimation transfer (inkjet printing on a special paper),
• Laser engraving
• Sticker.

The marking you choose indicates the value of your brand.

Check your all-inclusive quote to choose a quality item: delivery times, quantities, type of transport, payment conditions, marking type, logo, source file, etc.

How to find a promotional item that matches our brand?

Do you want to create or strengthen your brand? Increase visibility? Launch a product?

A promotional item is a small object personalized with your company's brand. This custom promotional item, at low cost, is ideal for mass communication about your brand. Inexpensive, it is easily transportable and useful daily: it’s an express advertising item. A wide range of must-have goodies, marked with the logo or company name, at a mini-price, is possible:

• Keychain with slogan
• Custom badges and medals
• Custom magnets
• Pins, trendy and ultra-customizable: the metal pin
• Waterproof cardholder
• Bags
• etc.

This promotional item can be easily distributed at a trade show by the company’s sales team, at an event, or during a showroom. It allows you to make contact with customers, discuss the values of your brand, and prospect. These custom goodies should not be heavy, bulky, or fragile to handle. Focus on the originality, pleasure, or usefulness of the item, such as tote bags, candies, pens, promotional keychains, token holders, lanyards, and other badges, stickers, or promotional bags... These personalized products should also be of high quality and personalized with your company’s brand.

Graphic design enables the creation of beautiful and effective goodies

How to choose custom goodies that align with our industry?

For artisans, certain businesses, or associations, it is better to choose custom items that align with their industry. Custom items can have a printed message, a symbol, or a logo (shopping bag, lanyard, etc.).

There is a wide range of items for different sectors:

• Promotional items for companies (craft or retail),
• Promotional items for associations, individual sports, or team sports (patch, medal, keychain),
• Public safety items for police, firefighters, military (patch, medal).

The personalization of items helps to highlight your commercial promotions through ads. Create your range of custom goodies.

AHK, medal and decoration manufacturer since 1994

For the military, law enforcement, and firefighters, we design custom quality medals. As a manufacturer of medals and decorations, we meet all the applicable standards to fulfill the most demanding orders. As the market leader, we import high-quality medals to honor the men and women serving in our country. Our advisors guide each request in terms of quality and budget. Rigorous, we work internally with experts in materials, design, and import.

• Various metal finishes are available
• Front and back
• Numerous packaging options: box, pouch, etc.
  
• 100% custom by engraving, enameling, laser engraving, or printing.

Send strong messages

How to thank one of our clients with a corporate gift?

Corporate gifts are an excellent communication tool with a strong impact. At the end of the year or during a special company anniversary, there are several gift ideas to offer to your clients. To succeed in advertising through promotional items, custom-made corporate gifts are necessary. You must vary the personalized gifts based on the client lifecycle.

• Planning ahead is necessary to determine the type of promotional gift to create: target users and environment.
• Focus on the originality of the item and the customization (packaging, promotional textiles, and item personalization), keeping in mind that its usability is important.
• The perceived value of the business gift by the client is an important criterion. Promotional items are of medium range, while business gifts have a higher "face value" and thus a stronger impact. The client feels as though they are receiving a boutique product.
• Offer a unique gift while cultivating a sense of belonging: subtly place your brand logo on the corporate gift.

Improve our visibility through promotional items

To improve visibility while strengthening proximity, engage your clients / partners / prospects, and leave a lasting impression, choosing promotional items is a good solution. Bearing the company’s logo, the promotional item carries a visual identity with strong emotional appeal. Unlike TV or other web media, the promotional item is not intrusive. These are promotional gifts offered by a company. And even if it’s for marketing purposes, everyone loves receiving a gift! It is only important to target the right audience, objective, and items because each promotional item is different.

Communication through promotional items is necessary for companies and is positive.

For this, contact specialized communication agencies in promotional item marketing. They will help define the right media item for your target audience. They can give your goodies a unique touch while keeping in mind the current trend of making promotional gifts more eco-friendly.

Offer promotional items to your community