Marketing of Promotional Items, Instagram, and Social Media

Social media now sets and breaks trends. Promotional item marketing is no exception. The influence of social media in your marketing Sectors such as tourism or fashion have clearly integrated these new types of media into their marketing campaigns, quickly increasing their visibility for a very low investment cost. Some hotels highlight particularly photogenic locations in their brochures. Fashion brands support YouTubers and other popular Facebook or Instagram account owners. Social media acts as both a sales argument and a communication tool. Along the same lines, in 2017, the Japanese elected the word of the year as "instagenic," a neologism for products or services that generate strong appeal on Instagram. Shared through the hashtag system (content marker keywords, e.g., the term #car unites almost 50 million users), photos appear on various accounts and reach different communities. With approximately 600 million users worldwide, Instagram has become a major communication lever for any company. What about the promotional items market? Discover AHK's Instagram account on https://www.instagram.com/ahkproductions/

• Facebook and Twitter, for public discourse
• Viadeo and LinkedIn, for joining a professional network
• Pinterest and Tumblr, for a trendy look
• Instagram and Snapchat, for surfing the instant wave
• YouTube for effective use of video media

1. Create a tailor-made editorial line according to your objectives.
2. Define the main themes to be deployed
3. Plan all topics to be covered
4. Distribute each theme in different formats
5. Promote your publications with comments and reviews

Staging everyday life. Created in 2010 and owned by Facebook since 2012, the photo-sharing app Instagram also allows posting slideshows and short videos. Highly favorable for professional use, particularly through ad spaces (4 million active advertisers in 2017*), the app is even expected to incorporate a shopping function soon, further confirming its commercial ambitions. Instagram's success relies on images with beautiful photos highlighted by targeted hashtags (4.2 billion likes are recorded daily*). Photo filters and lists of popular keywords are available to optimize each post; all that remains is to imagine the perfect plan, the elaborate staging to get the successful photo or video that will be seen by the maximum number of users (95 million photos and videos are posted daily*). It’s all about theatricality. Promotional items on social networks Chronicles of daily life, these photos, and videos posted on Instagram convey strong messages, notably through objects, and this is where promotional items come in (1/3 of the most-viewed stories come from brands*). The key and its inseparable promotional keyring are often associated with vehicle ownership (but not only) and are widely represented on Instagram. A classic car enthusiast will post a photo of their morning espresso next to which they have carefully placed their sunglasses and keychain, the custom car dealership keyring hinting at which car they’ll be driving. The young owner, freshly out of the real estate agency, will rush to photograph their new apartment keys, showing the customized keyring with the name of the agency that handled the transaction. Trendsetters love showcasing their favorite objects in compositions reflecting their daily life. Camera, notebook, passport, backpack and luggage tag, or keys with a sponsor-branded keyring, all thoughtfully arranged as an invitation to adventure. Finally, in video form, we see the joy of a young woman whose partner gifts her a car, with the car keys and branded car keyring subtly placed on the ice of a champagne bucket...

Object Communication and Communication 2.0.

Everyday life or exceptional moments, everything can feed into the Instagram stream of users, these moments of pleasure or joy becoming the showcase for a product, service, or brand featured in the image. Promotional items, carrying a message themselves, see that message enhanced by the social media universe. Free, impactful, with a massive reach and powerful imagination, Instagram is an essential promotional channel for promotional items. AHK Production, manufacturer of customized promotional items, has been using Instagram for several years to promote promotional items through images.