Promotional Pins: The Fashion-Defying Promotional Item
Easy to wear, available in all colors, shapes, and for all ages, the custom pin is the promotional item by definition. For over 30 years now, the customizable pin has been an essential part of communication, and current trends prove it once again.
Promotional Pins: History and Advertising
Born in the late 80s, the pin was an immediate commercial success. Available in various styles and materials, whether metal or PVC, it was worn by an entire generation; it was the promotional item that everyone wanted. From denim jackets in the schoolyard to cork boards in bedrooms, the metal badge was the trendy accessory. All the major brands of the time used this remarkable communication tool in their advertising campaigns, culminating in the global event of the 1992 Albertville Olympic Games. While the pin lost popularity with the general public the following decade, it remains a favored medium in certain circles and for specific occasions.
Custom Promotional Pin
In the military, political institutions, or renowned clubs, pins and their variants (medals, personalized badges, patches, brooches, tie clips, cufflinks) remain distinctive and tasteful emblems proudly displayed. The various design techniques (stamping, engraving, injection), combined with a variety of materials (iron, zamak, tin, copper, brass), make the pin item a discreet yet effective customizable communication tool that conveys a targeted message. Whether on a suit, a hat, or even a bag, the custom promotional pin can be worn daily, fitting seamlessly into a nomadic advertising strategy.
The Logo Pin: A Fashion Accessory
The pin is back in the spotlight today. Those who knew it in their youth feel nostalgic and are rekindling their passion for these small metal plates and their famous butterfly clasps. Trendsetters have reintroduced this accessory into the fashion scene. Famous ready-to-wear brands worldwide have made it a must-have, offering it in their collections for several seasons now. The logo pin is thus back in vogue; it’s being discussed in magazines and displayed in store windows. Chic, it’s the jewelry that everyone—men and women alike—wears, and designers create versions for all tastes and styles. Whether pop or classic, inexpensive or luxurious, the pin is reinvented on runways and in the streets, and advertising is naturally reclaiming it as a trendy promotional item.
With the pin, clients and users stay on-trend.
Unisex, customizable at will, and very much in fashion, the pin is the promotional item that clients urgently need to offer. The pin will enhance their visibility with an impactful message while fully aligning with current trends. For effective communication and an inspiring image, bet on the trend of the pin.
AHK Production, manufacturer of custom pins, supports you in realizing your projects.
